The Toyota Land Cruiser 300 costs Rs 106,000,000 (Rs 10.6 crore) in Pakistan. That is the suggested ex-factory Karachi price that Indus Motor Company (IMC) shows on its Toyota Indus Land Cruiser 300 page as of 23 October 2026. It includes 25% sales tax. It does not include withholding tax, registration or insurance. IMC sells one version, which carries the top-grade equipment that marketplaces call the ZX. It does not sell a GR Sport or a diesel Land Cruiser 300.
Before the 2026-27 budget, the price was widely reported at about Rs 95 million. That makes the reported rise around Rs 11 million. Below we cover what officially changed on 1 July, why some listings still show the old figure, the full official specs, booking rules, how it compares with the cheaper Toyota Land Cruiser Prado 250, and a clearly labelled estimate of what the draft Auto Policy 2026-31 levy could add.
Land Cruiser 300 price in Pakistan (October 2026)
| Model and version | Engine | Ex-factory price | In crore |
|---|---|---|---|
| Toyota Land Cruiser 300 (ZX-level equipment) | 3.4L twin-turbo V6 petrol, 10-speed auto, 4WD | Rs 106,000,000 | Rs 10.6 crore |
| Land Cruiser 300 GR Sport | Not sold by Toyota Indus | No official price | – |
| Land Cruiser 300 diesel | Not sold by Toyota Indus | No official price | – |
Source: Toyota Indus Land Cruiser 300 page, checked 23 October 2026. "Suggested retail price, ex-factory Karachi, per unit inclusive of 25% sales tax. The price is exclusive of withholding tax." Confirm the final invoice with an authorised 3S dealer before you pay.
For context, the same official price list puts the Toyota Land Cruiser Prado 250 at Rs 61,500,000 to Rs 68,500,000 and the Toyota Fortuner at Rs 12,435,000 to Rs 20,499,000. That makes the Land Cruiser 300 the most expensive vehicle that Toyota Indus sells. See all new Toyota prices and new SUV prices in Pakistan for the full ladder.
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Land Cruiser 300: Toyota Indus lists one version at Rs 106,000,000
Why the Land Cruiser 300 price went from Rs 95 million to Rs 106 million
Toyota Indus does not publish its old prices or a breakdown of the increase. The Rs 95 million figure comes from reports and pre-budget listings, not from a document we could check. What is officially on record is the change in import tax:
- A new Special Excise Duty on imported cars. The Finance Bill 2026 added sub-section 3(3B) to the Federal Excise Act. It placed a Special Excise Duty on imported, fully built cars and SUVs, with rates rising by engine size above 2,000cc. The bill's proposed rates were changed before the law passed, so we have not used them to work back to the Rs 11 million.
- It is collected at import from 1 July 2026. FBR S.R.O. 1072(I)/2026, dated 30 June 2026, makes the duty payable at the import stage in the same way as customs duty. The Land Cruiser 300 is imported fully built and has a 3,445cc engine, so it falls in the highest engine band.
- Other costs also move. The retail price includes 25% sales tax, and import costs also depend on exchange rates and freight. IMC has not said how much each factor contributed.
In short, the higher price follows the budget change for imported SUVs above 2,000cc. The exact Rs 95 million to Rs 106 million path (about +11.6%) is reported, not officially broken down. For the wider tax picture, read our guide to what is law now and what is still draft. For how imports are trending since the budget, see the car import bill in the first two months of FY27.
Why some listings still show the old Rs 95 million price
If you search for "land cruiser 300 price in pakistan", you will still see Rs 9.5 crore in many places. There are four common reasons:
- Pages that have not been updated. Many price pages and cached search snippets were written before 1 July 2026 and never changed.
- Bookings made before the budget. A June 2026 dealer advisory was reported as saying that revised prices would apply from 1 July. It also reportedly said the price on the day of delivery applies, not the price on the day of booking. Only orders fully paid by the deadline were treated differently, and old invoices from that period still circulate.
- Dealer and reseller stock. Unregistered or used units already in the market are priced by their sellers, so they can sit above or below the new ex-factory price.
- Different versions. GR Sport, diesel and imported grades from other markets do not follow the Toyota Indus price at all.
The only figure you can hold an authorised dealer to is the current one on the Toyota Indus website, which is Rs 106,000,000 today. For pre-owned options, check used Toyota listings, and read our explainers on used-car import rules and Punjab's transfer lock on imported vehicles before buying an imported unit.
Land Cruiser ZX price in Pakistan
Toyota Indus does not print a grade name next to its single Land Cruiser 300 price. Its equipment list matches a top-spec ZX, though. It includes 20-inch alloys, a sunroof, four-zone climate control, ventilated and heated seats, a 14-speaker JBL system and Multi-Terrain Select. Our Land Cruiser 300 ZX page lists it as the ZX. So in practice, the Land Cruiser ZX price in Pakistan is the Rs 106,000,000 official price. Read the spec sheet's footnotes before you sign, because the sunroof and wireless charger are marked "as per customer's request".
Land Cruiser GR Sport price in Pakistan
Toyota sells the GR Sport in some markets. It appears in Toyota Japan's Land Cruiser 300 grade line-up, for example, alongside other grades. Toyota Indus does not sell it in Pakistan, so there is no official GR Sport price. Any GR Sport you see here was imported privately. Its price depends on the year, mileage, import route and the duty assessed on that unit, so treat any quote as a one-off. We do not publish an estimate.
Land Cruiser 300 specifications (official Pakistan spec sheet)
All figures below come from Toyota Indus's official LC300 spec sheet (model code VJA300R-GNUZZ). Some older brochures and listings still show earlier figures, such as a 4,985 mm length and a 6.3 m turning radius. Use the current sheet instead.
| Specification | Land Cruiser 300 |
|---|---|
| Engine | V35A-FTS 3.4-litre twin-turbo V6 petrol, D-4ST injection |
| Displacement | 3,445cc (bore × stroke 85.5 × 100 mm, 10.4:1 compression) |
| Max power | 305 kW (about 409 hp) at 5,200 rpm |
| Max torque | 650 Nm at 2,000–3,600 rpm |
| Transmission | 10-speed automatic, 4WD |
| Top speed | 210 km/h |
| Length × width × height | 5,030 × 1,980 × 1,960 mm |
| Wheelbase | 2,850 mm |
| Ground clearance | 240 mm |
| Min. turning radius | 5.9 m |
| Kerb weight / GVW | 2,525–2,575 kg / 3,230 kg |
| Fuel tank | 110 litres |
| Seating | 7 (4:2:4 second row, 5:5 power-folding third row) |
| Suspension | Double wishbone front, 4-link with lateral rod rear |
| Brakes | Ventilated discs front and rear, electric parking brake with brake hold |
| Tyres | 265/55 R20 on alloy wheels |
Key equipment
- Comfort: four-zone automatic climate control, smooth leather seats, ventilated front and rear seats, heated front and second-row seats, power driver's seat with memory and lumbar support.
- Tech: 12.3-inch full TFT instrument cluster, 12.3-inch infotainment screen, 14-speaker JBL audio, HDMI for the front and rear-seat entertainment, and a front wireless charger (on request).
- Convenience: smart entry and push start, a power tailgate with kick sensor, a sunroof (on request), cruise control, and Bi-LED headlamps with sequential indicators.
- Off-road and safety: Multi-Terrain Select, Crawl Control, Downhill Assist Control, Turn Assist, Trailer Sway Control, ABS with brake assist, Active Traction Control and Vehicle Stability Control. The sheet lists driver and passenger airbags, front and rear side airbags, and curtain airbags covering all three rows.
Paint options on the sheet are Super White, White Pearl, Precious White Pearl, Dark Red, Silver Metallic, Grey Metallic, Black, Avant Garde Bronze Metallic and Attitude Black. Availability by colour varies, so ask your dealer.
Toyota Indus does not publish an official fuel-economy figure for Pakistan. At the OGRA petrol price of Rs 382.02 a litre (from 21 October 2026), filling the 110-litre tank from empty costs about Rs 42,022. See latest fuel prices for current rates.
How to book a Land Cruiser 300 and delivery time
Toyota Indus's Toyota Indus booking guidelines set out the official route:
- Book only through a Toyota authorised 3S dealership. Do not pay "own money" premiums to anyone who promises faster delivery.
- If delivery takes longer than a month, you can book against a partial payment "from as low as Rs 1,500,000*". The asterisk matters, so confirm the Land Cruiser 300 amount with your dealer.
- Make every cash, cheque, pay order or demand draft out to Indus Motor Company Ltd only, with your name on it for reference.
Delivery time: Toyota Indus's vehicle availability page does not currently list the Land Cruiser 300. There is no official delivery time, and quoted waits vary from dealer to dealer and over time. Get the expected delivery month and the price terms in writing on your booking order. In particular, check whether you pay the price on the day of booking or on the day of delivery.
Land Cruiser 300 vs Prado LC250: price and specs
The Toyota Land Cruiser Prado 250 is the obvious alternative. It costs Rs 37.5 million to Rs 44.5 million less, and Toyota Indus offers it in three versions. The figures below come from the official LC250 spec sheet and the official LC300 spec sheet.
| Land Cruiser 300 | Prado TX 2.7 (5 or 7 seats) | Prado VX 2.8 Diesel | |
|---|---|---|---|
| Price | Rs 106,000,000 | Rs 61,500,000 / Rs 63,500,000 | Rs 68,500,000 |
| Engine | 3,445cc twin-turbo V6 petrol | 2,694cc 4-cyl petrol (2TR-FE) | 2,755cc 4-cyl turbo-diesel (1GD-FTV) |
| Power / torque | 305 kW / 650 Nm | 122 kW / 246 Nm | 150 kW / 500 Nm |
| Gearbox | 10-speed auto | 6-speed auto | 8-speed auto |
| Top speed | 210 km/h | 160 km/h | 175 km/h |
| Length × width × height | 5,030 × 1,980 × 1,960 mm | 4,925 × 1,940 × 1,925 mm | 4,925 × 1,980 × 1,935 mm |
| Wheelbase | 2,850 mm | 2,850 mm | 2,850 mm |
| Ground clearance | 240 mm | 205 mm | 215 mm |
| Turning radius | 5.9 m | 6.4 m | 6.4 m |
| Fuel tank | 110 L | 80 L | 80 L |
| Seats | 7 | 5 or 7 | 7 |
Which should you buy? The Prado VX diesel has most of the off-road ability and more torque than the petrol Prado, and it costs Rs 37.5 million less than the Land Cruiser 300. It is the sensible choice for most buyers who need a body-on-frame Toyota with a big dealer network. The Land Cruiser 300 justifies its price with more than twice the power of the Prado TX, a quieter and roomier cabin, four-zone climate, more ground clearance and a tighter turning circle. If you want a smaller luxury jump from a Fortuner, look at the Fortuner Legender or Fortuner GR-S. You can also run your own numbers with our Land Cruiser 300 vs Prado VX comparison, the Prado TX and Prado VX pages, or Prado VX vs Volvo XC90. Buyers cross-shopping a European flagship can see Mercedes-Benz GLS 450 4MATIC vs Land Cruiser 300 and the Mercedes-Benz GLS page.
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Land Cruiser Prado 250: Rs 61,500,000 to Rs 68,500,000
Draft Auto Policy 2026-31: what a 10% levy could do to the price
This section is a draft estimate, not a price. On 20 October 2026, the Prime Minister gave in-principle approval to the draft Auto Industry Development and Export Policy 2026-31. As reported, it includes a 10% levy on vehicles above 2,000cc and 2% on 1,001–2,000cc. It still needs cabinet and IMF approval. No SRO has been issued, and there is no effective date. The final base and rate could differ. See our Auto Policy 2026-31 levy explainer, the IMF objections to the draft policy and the industry's push to see the full draft.
Our estimate applies the reported rate to today's ex-factory price and assumes it is passed on in full:
| Model | Price today | Draft 10% levy (estimate) | Possible price (estimate) |
|---|---|---|---|
| Land Cruiser 300 | Rs 106,000,000 | +Rs 10,600,000 | about Rs 116,600,000 |
| Prado 2.7 Petrol TX, 5-seater | Rs 61,500,000 | +Rs 6,150,000 | about Rs 67,650,000 |
| Prado 2.7 Petrol TX, 7-seater | Rs 63,500,000 | +Rs 6,350,000 | about Rs 69,850,000 |
| Prado 2.8 Diesel VX, 7-seater | Rs 68,500,000 | +Rs 6,850,000 | about Rs 75,350,000 |
If the levy is notified as drafted, the Land Cruiser 300 could pass about Rs 11.66 crore. Nothing changes until the government issues an official notification. Toyota Indus would then publish the new list price.
On-road cost: what the Rs 106 million does not include
- Withholding (advance) tax is charged on top of the price at purchase. The rate depends on the vehicle's value or engine size and on whether you are on the active taxpayers list, so check the amount with your dealer before you pay.
- Registration and token tax are set by your provincial excise department, and large-engine and luxury vehicles pay the highest slabs.
- Insurance is usually quoted as a percentage of the insured value, so it is a large cost on a Rs 10.6 crore SUV.
We have not added these into a single "on-road price", because the amounts depend on your city and tax status. Ask the dealer for an itemised quote.
Is the Land Cruiser 300 worth Rs 10.6 crore
For buyers who want the strongest Toyota 4x4 on the official price list, bought new through Toyota's own dealer network, the Land Cruiser 300 is the top choice. The cost of the jump is large, though. Rs 106 million buys a Prado VX with Rs 37.5 million to spare, or more than five Fortuner Legenders. If you are buying, book now through a 3S dealer at the current price and agree the price terms in writing. Prices could rise again if the draft levy is notified. For more Toyota news, see our Corolla facelift prices, Tiggo 9 PHEV vs Fortuner comparison, pickup truck price guide (including the Toyota Hilux) and September 2026 car sales.
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